Art supplies should do more than just function they should spark joy. That’s the principle behind OOLY, a brand built on the belief that creativity should be accessible, playful, and unafraid of color. From sparkly gel pens to clay kits and licensed collections, this brand offers tools for artists of all ages to express themselves with delight.
Founded by Carol Pankiw, the company grew out of a love for blending utility and whimsy. In 2017, she rebranded the business toward arts & crafts supplies under the OOLY name. Their first breakout product was the Yummy Yummy Scented Glitter Gel Pens, which sold over 2 million units and laid the groundwork for the brand’s expansion.
Today, the catalog includes hundreds of colorful, imaginative products designed to bring smiles and creativity into everyday life.
TL;DR
OOLY designs and sells fun, high-quality art, stationery, and craft products pens, markers, clay kits, scratch art, licensed sets like Peanuts, and more. The brand emphasizes safe materials, whimsical design, and creative inspiration. This brand also marks milestones like its 20th anniversary by launching special collections and partnerships.
What You’ll Find With OOLY
- Whimsical writing tools like gel pens, glitter pens, and markers
- Creative kits such as air dry clay, scratch art, and paint sets
- Licensed editions, including OOLY x Peanuts themed products
- Colorful journals, stickers, and accessories that complement creative work
- Safe, compliant materials in line with regulatory and safety standards
- Rewards and community elements such as the Sparkle Rewards program
From Spark to Shelf
Creativity often begins with a small spark colors, textures, or scents. For OOLY, that spark came with those scented glitter gel pens. But the company didn’t stop there. By giving creative tools personality, they make them feel more like invitations than instruments. They expand into kits, novelty items, licensed art sets, and more.
In 2025, OOLY celebrated its 20th anniversary and for the occasion introduced its first licensing partnership with Peanuts. That collection brings beloved characters like Snoopy and Charlie Brown into OOLY’s colorful, joyous world.
The move demonstrates how the brand blends its core identity whimsy, imagination, color with storytelling and cultural connection.
Designed for Everyone
One of OOLY’s strengths is designing products that appeal across ages children, teens, and adult artists alike. Its product line ranges from entry-level doodle kits to more advanced creative sets. Bright, friendly aesthetics make the tools less intimidating, while attention to material quality ensures they remain reliable. The brand explicitly states that safety is non-negotiable, and that all offerings meet or exceed regulatory standards.
Because the company designs most items in California and ships globally, it positions itself as a creative bridge culture, color, and imagination spread across borders.
Creativity With Community
Beyond selling art supplies, OOLY aims to foster connection and giving. Over the years, they have donated thousands of art supplies to schools and underserved communities.
The brand also encourages creative expression as a tool for kindness and emotional wellness, partnering with nonprofits and including community-led campaigns.
Their reward programs and social engagement help keep customers more than buyers they are participants. These elements emphasize that OOLY is not just about products but about creative relationships.
Turning Inspiration Into Action
What sets this brand apart is that its offerings are not just pretty they are usable. That means pens that write smoothly, clay that holds shape, kits that include all essentials, and colors that show up cleanly. Whether someone is sketching, journaling, crafting, or designing, OOLY aims to make the tools a joy to use.
The brand constantly pushes boundaries. It introduces new formats, materials, and collaborations. For instance, their expansion and licensing strategy shows a willingness to grow beyond their core while retaining their brand identity.
A Palette for the Future
OOLY’s journey is more than years of products it’s a story of bringing imagination into hands. By mixing playful design, high standards, and community commitment, it shows how art supplies can feel like extensions of creativity, not just tools. As the brand steps through anniversaries, licensing expansions, and new creative categories, it continues to shape a universe where color, joy, and expression are central.
If you’re someone who loves to create no matter age or skill level OOLY offers more than materials. It offers invitations: to imagine, to experiment, to color outside the lines.
